Legal basis for our services and basic information on the use and disclosure of data.
The information in this data protection declaration is intended to clarify the purpose, scope and Type of processing of your personal data within our entire online offer and all associated websites, including their functions and content (hereinafter collectively referred to as "website" or "online offer"). This statement applies to everyone Platforms and devices (e.g. mobile devices or desktop PC) on which our online offer is used or running, regardless of the domains or systems used. This information happens in accordance with Art. 13 GDPR.
The terms used, such as: "personal data" or their "processing" are in the Definitions in Art. 4 of the General Data Protection Regulation (GDPR) explained.
Personal user data processed within this online offer are e.g. B. Personal Data (e.g. customer name and address), contract data (contract numbers, clerk, in Services used, information on payment), as well as data on use and Customer input within our online offer (e.g. interest in certain products or content or entries in the contact form). To the persons affected by the data processing includes all visitors to our online offer, including business partners, interested parties and customers, hereinafter referred to as "user".
The terms used, such as "user", "customer" or "service provider".
to be understood as gender-neutral.
All personal user data are processed in compliance with the relevant data protection regulations processed. The basis for this is the existence of a legal permit and consent of the user. If the data processing is necessary for the provision of our contractual services (e.g. Order processing) or the online service (e.g. to ensure and comply with legal regulations), or also because of our legitimate interest (e.g. for the security of our Online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR, analysis to optimize security and Profitability of our company, including profiling for advertising and marketing purposes, Collection of range and access data and third-party services) is required, we will use the Use data within the scope of legal permission.
Art. 6 paragraph 1 letter a. and Art. 7 GDPR form the legal basis for the consent, Art. 6 para. 1 letter b. GDPR serves as the legal basis for processing for contractual and Performance. Legal basis for processing the data to fulfill our legal obligations is Article 6 Paragraph 1 lit. c. GDPR, and as a basis for processing of the data to safeguard our legitimate interests is Art. 6 Para. 1 lit. f. GDPR.
Disclosure of data to third parties and third-party providers
Data will only be passed on to third parties within the framework of legal requirements. she only takes place if this is necessary for the purposes of the contract/performance (according to Art. 6 Para. 1 lit. b) GDPR), or due to legitimate interests in our economic and effective Business operations (according to Art. 6 Para. 1 lit. f. GDPR).
In order to comply with legal requirements and for the protection of personal data, take we also take appropriate legal, technical and organizational measures when using subcontractors Measures.
Are any third party services, tools or other means used and is the If this provider is based in a third country, this is also a data transfer to this country probably. The GDPR is an EU regulation and applies to all member states anyway. the Transmission to countries outside the EU or the European Economic Area is only possible with legal permission, user consent, or with an appropriate level of data protection respective third country.
Protection and security measures
In order to protect the data processed by us from accidental or intentional manipulation, destruction, to protect against loss or access by unauthorized persons, and to comply with the regulations of To comply with data protection laws, we meet technical, organizational and contractual requirements State-of-the-art safety precautions.
The encrypted transmission of data between our server and your browser is one of the security measures used.
Provision of contractual services
In order to fulfill our contractual and service requirements, we process inventory data (e.g. name and Address and contact details of the users) and data on concluded contracts (e.g. used Services, information on payment and shipping) in accordance with Art. 6 Para. 1 lit b. GDPR.
To protect against misuse or unauthorized use and to protect our legitimate Interests, we save the IP address and time when registering, registering again and when the user uses our online services. In principle, these are not passed on Data to third parties, exceptions are the pursuit of our claims or a statutory Obligation according to Art. 6 Para. 1 lit. c GDPR.
For advertising purposes, we create a user profile based on the usage data (e.g. visits to our websites or certain product interests) and content data (entries in forms or information in the customer account) to show the user interesting product information and offers can.
Contact by the user
In order to process user inquiries (via or contact form), the information provided by the user is processed in accordance with Article 6 paragraph 1 lit. b) GDPR processed.
Online presence in social media
On the basis of our legitimate interests within the meaning of Article 6 (1) (f) GDPR
we online presence on social networks and platforms. There is an attempt with customers
To communicate with interested parties and users, information about our services is also provided there.
When calling up the respective networks and platforms, the terms and conditions and the
Data processing guidelines of their respective operators.
Insofar as this data protection declaration does not specify further processing of the data, the data of users who communicate with us or interact with our content.
Cookies are small files that are stored on the user's data carrier.
Collection of access data and recordings (log files)
With every access to our server, we collect data in our legitimate interest within the meaning of Art. 6 Paragraph 1 lit. f. GDPR, corresponding data (so-called server log files), including date and time, Amount of data, name of the accessed website, success message about the access, the operating system incl. Browser type and version, the previously visited website, the IP address and the provider. The log file information is used to investigate fraud or misuse For security reasons stored for a maximum of seven days and then deleted. Are specific dates for necessary as evidence, the deletion will be postponed until the incident has been finally clarified.
Deployment and use of Google Analytics
Google creates reports on the use of our online offer on our behalf. For and for other services on our behalf, information about the activities of users within of our offer. This information can also be used to create pseudonyms Usage profiles are used.
As a rule, Google shortens the IP address of the user within the EU or the EEA area (activated IP anonymization).
A combination of the IP address of the user and other Google data does not take place. the Users can prevent the collection and processing of user data by using the Download and install the browser plugin available at this link: https://tools.google.com/dlpage/gaoptout?hl=de The storage of cookies can also be avoided by changing the settings in the respective browser will.
In addition to the browser settings and Google's additional software, we offer another function for the prevent data collection. Here you can see whether the recording of your calls by means of Google Analytics is activated on our website. You can also prevent the collection by clicking on "Deactivate now". When you click the button, a HTML5 storage object stored on your computer, which then ensures that no script from Google Analytics is loaded. If the website data is deleted in this browser, the link be clicked again. Furthermore, the opt-out only applies within the browser you are using and only within our respective web domain on which the link was clicked.
Further information on setting and objection options as well as on data collection through Google, you can find out directly from Google: https://www.google.com/intl/de/policies/privacy/partners, https://www.google.com/policies/technologies/ads, you can also view and edit your ad settings here, https://adssettings.google.com/.
Inclusion of third-party services and content
Offers from third-party providers are also used within our online offering. basis this is also our legitimate interest within the meaning of Article 6 (1) (f) GDPR. For the Content and its presentation (e.g. videos or fonts) requires that the Third-party providers recognize the IP address of the user. For sending the content to the browser this inevitable. When selecting third-party providers, we make sure that only those providers are included that only use the IP address to deliver the content. Also can Third parties use web beacons or pixel tags to collect data for statistical and marketing purposes raise. This allows z. B. Information about the visitors of the website can be evaluated. All data can be stored pseudonymised in cookies on the device used by the user will. This data includes, among other things, the technical information on the operating system and Browser, as well as data on the use of the offer. This data can also be combined with data from other sources are connected.
In the following you will find an overview of the third-party providers we have integrated, including links to the corresponding data protection declarations. These also contain additional information Possibilities of objection, as well as opt-out options, if these are possible.
- For the integration and management of the various analysis and marketing services, we can use the Use Google Tag Manager.
- External code for the Cookie Consent Bar provided by the third party Osano, Inc., https://cookieconsent.osano.com.
Personal rights of users
Upon request, every user can request information about their personal data stored by us received.
In addition, users have the right to have incorrect data corrected, as well as the restrict the processing and erasure of their personal data. In addition, the right to Data portability can be claimed. A complaint to the competent supervisory authority possible at any time.
Any consent given by the user can be revoked at any time, exclusively with future Effect, revoked.
Data that is not subject to a legal retention period will be deleted as soon as it is necessary for your purpose are no longer required. Is the deletion due to their legally permissible Purpose or other provisions are not possible, their processing will be restricted. One Blocking the data therefore prevents processing for other purposes. The storage takes place according to § 257 Abs. 1 HGB (for trading books, inventories, opening balance sheets, Annual accounts, commercial letters, accounting documents, etc.) for 6 years, as well as according to § 147 paragraph 1 AO (for Books, Records, Management Reports, Accounting Vouchers, Commercial and Business Letters, For Taxation relevant documents, etc.) for 10 years.
Right to object
Users can object to the future processing of their personal data in accordance with the statutory Object to specifications at any time. The objection can in particular against the processing for Direct marketing purposes.
We reserve the right to change the legal situation, as well as changes to our services or the data processing to change this data protection declaration. However, this only applies to With regard to declarations on data processing. Are user consents required, or contain elements of the data protection declaration regulations of the contractual relationship with the users, changes are only possible with the consent of the user.
We ask users to regularly provide independent information about the content of the obtain the data protection declaration.